Like “we got ‘em,” the ironic catchphrase “Bush did 9/11,” repurposes a serious geopolitical event from the early 2000s for flippant humor. The transformation of Bremer’s announcement into a meme calls to mind “Bush did 9/11”, a concise summation of the conspiracy theory that hypothesizes that what appeared to be terrorist attacks against the World Trade Center and the Pentagon were actually devised or allowed by persons within the federal government. “How are the words fitting into the memes?” In Bremer’s defense (words I never expected to write), there’s a lot going on here. ““Many times I couldn’t figure out what the connection was with the announcement,” he told the site. Imagining, say, Obama applying the same sort of tone to his announcement of the Bin Laden raid makes the phrase even funnier.īremer told the Daily Beast that he learned about his recent online infamy from his teenage granddaughter. And everyone knew who “he” was, so Bremer could afford to be vague. The phrase combines high drama with avuncular showmanship, and has none of the stiff, bureaucratic posturing typically adopted by military officials and police officers when making formal statements. It helps that “Ladies and gentlemen … we got him” is a very odd way to announce that you’ve captured a dictator hiding in a secret bunker. We got em /jypBwuruKF- nolan November 20, 2018 Ladies and Gentlemen, we got em □ /4T64jc7Lf8- BJ ®□ October 21, 2018 (If you’re wondering, “What’s Bofa?”, the answer is, “Bofa deez nuts.” Sorry.) The meme is also often deployed in text form after getting a Twitter user gets suspended or a cat gets owned. Some dredge up old, offensive tweets others show users falling for the Ligma/Sucon/Bofa prank. In some cases, it’s similar to Chris Hanson telling prospective child abusers to “have a seat” on To Catch a Predator. There are many videos like this in similar but not identical use cases, each one punctuated by Bremer announcing “we got ‘em”. In a similar video, the rapper 6ix9ine tells a radio host that “I fear God, and I fear the FBI.” In November, he was arrested on racketeering and firearms charges. It is soundtracked by the song “Baby I’m Yours” by French electronic producer Breakbot and vocalist Irfane, which sounds increasingly blown-out as the action rises (this aural texture is known online as “ear rape”), and whose beat drops after Bremer makes his announcement. □ After the video lays out this sequence of events in screenshots, it cuts to Bremer, and then footage of a SWAT team raiding a house (which is actually from an energy-drink ad). In one popular video with more than 92 retweets and more than 5 million views, a Twitter user does the math on the rapper Drake’s relationship with a now-18-year-old model … who he’s been kinda flirty with for at least two years. It appears in varying contexts, but is most popularly used as a shorthand for callout posts - posts that out a user in one way or another. This past summer, Bremer’s iconic declaration, often translated into “we got ‘em,” became a viral catchphrase, deployed in posts and videos. At a press conference in Baghdad, Bremer stepped up to the podium, stood silent for a few seconds while surveying his audience, mostly members of the press, and then said, “Ladies and gentlemen … we got him.” Applause and cheers immediately broke out.īremer left Iraq shortly afterward, blamed for the state of turmoil in the country, which was attributed to a number of decisions that bore his signature, such as disbanding the Iraqi army shortly after the occupation began. In retrospect, he made this announcement in a very weird way. On this morning 15 years ago, Paul Bremer, the head of the Coalition Provisional Authority in Iraq, announced the capture of Saddam Hussein.
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